For this assignment, you are asked to examine the scope and activities of your own organization, or one that you are very familiar with and analyze the marketing strategies in align with your business mission and objectives. Your organization should be an international manufacturing company or a reputable service organization.

(b) Conduct a full audit of the marketing environment and a SWOT analysis for your chosen organization. Based on this information, evaluate the strategies that could be developed. Identify further changes that might arise within the marketing environment in the next 5-10 years. (50%) (700 words)