For this assignment, you are to wnte a letter $($using your own name$)$ to the Board of Directors outlining your plan to resolve this issue.

Remember, that your letter will be made public to the other audiences and publics. In your recommendations, you should provide both long and short$-$term strategies that would solve this problem. To solve the problem you should note if additional resources or expenditures would be need to achieve the goals that you define.

When writing the letter you should provide a brief description of the problems, you have found. What are the facts about major issues? Identify facts about key players in the case, the business problem$($s$)$ and then rank order the critical issues. Consider relevant information and underlying assumptions. Finally provide your recommendations.

As you write your recommendations, think about the following;

How do the cultural values at the utility relate to communication, technology. information flow and openness?

As the utility goes forward, should it stick to the espoused culture or should it change? How would you recommend that they change?

How would you suggest that they resolve this disparity? In other words what should they do$?$

Provide specific suggestions that will help the organization as they go forward.

In the closing, highlight benefits of your recommendations. As a PR director, you need to be honest but tactful in your recommendations.

Overall, this assignment has elements that are all inter$-$related.

$2$

Red Run

Carefully read the "case study" and type a letter that details your specific analysis and recommendations about how problem presented in case might be