For this assignment, you need to complete all steps presented below, based on the scenario about the food company, provided here. Please attach, in Canvas, a Word document (maximum 3 double-spaced pages), 12-point font size, and Times New Roman. Scenario about a food company: You have been asked by a food company to design an experiment that examines consumers" PURCHASE INTENTIONS toward their cereals product, when certain PRICING and PRODUCT QUALIY strategies are implemented. For instance, they would like to examine consumers" purchase intentions when the cereals are organic or conventional and their price is $2.00 or $4.00. Essentially, the company would like to identify the best combination of product quality and pricing strategy that yields the highest level/s of consumers' purchase intentions. Your Assimnment: How would this experiment look like? When working on this assignment, you must complete the steps below. Please follow the format below, when you provide your answers, (a1.. it3. it3. . PURCHASE INTENTIONS will be measured by using the "How likely are you to buy this product?" seale, with 1 (Very Unlikely) and 7 (Very Likely). 1. Subjects (i.e., Who should your experiment participants be? Be as specific as you can). 3 points 2. State your Independent and Depended Variables (i.e., What should your independent variable/s be? What should your dependent variable/s be?). 9 points 3. How many cells (experimental conditions) should your experiment have? Present these cells (experimental conditions) in detail. 10 points 4. What should/could the main effects of your experiment be? What should could the interaction effects of your experiment be? 8 points 5. Based on the interaction efficets, what could you conclude identify (hypothetically)? 5 points 6. How will you be able to figure out if the purchase intentions for one combination'cell are higher/lower than the other combinations/cells? 5 points