For this assignment, you will conduct a SWOT analysis with reference to a particular objective for your local work group.

The aim of the SWOT analysis is to be able to surface and evaluate forward-looking strategic options, in order to focus the team and define a pathway to creating long term value.

Fill out the attached SWOT Template that guides you through the 4 steps to conduct this analysis then upload the document to this assignment submission:

Step 1: Define entity and objective

Step 2: Fill SWOT analysis table

Step 3: Surface and evaluate strategic options

Step 4: Conclude

SWOT ANALYSIS TEMPLATE

Prerequisite to this task: This document serves as a template to guide the analysis of strengths, weaknesses, opportunities, and threats for an organizational entity, with reference to an objective. The aim of the SWOT analysis is to be able to surface and evaluate forward-looking strategic options, in order to focus the team and define a pathway to creating long term value. Before working on this, its important to work through the course content understanding questions after each video and to read the Note on SWOT Analyses.

Note: Strengths, weaknesses, opportunities, and threats are all defined relative to the entity being analyzed. E.g. for a team, opportunities might be favorable circumstances within the company, since they would still be external to the team.

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Step 1: Define Entity and Objective

Organizational Entity	[Describe the organizational entity for which you are conducting the SWOT analysis. This should be your local work group]
Objective	[Describe the objective or question this SWOT analysis relates to. For instance, you could use a SWOT analysis to help you decide if you should introduce a new product, or pursue different customers/markets, or incorporate new technologies or change your processes]

Step 2: Complete SWOT Analysis Table

[Fill out the table on the next page]

	Advantages	Challenges
Internal	Strengths [Describe what the entity is good at, what it has in terms of capabilities or assets that others dont, and what makes it stand above the competition]	Weaknesses [Describe what the entity is not good at, what it lacks that is available to its competitor(s), and what it suffers from (areas of improvement) that limits its advantages]
External	Opportunities [Describe what favorable things exist in the environment that could benefit the entity]	Threats [Describe what unfavorable things exist in the environment that could potentially stand in the way of competing successfully]

Step 3: Surface and Evaluate Strategic Options

Strategic Option	Evaluation
Option 1: [Describe the strategic option that emerges from the SWOT analysis]	[Evaluate the strategic option in light of the SWOT analysis]
Option 2:

Step 4: Conclude

[Add concluding remarks which strategic options represent the path forward? Which do not? Is there further analysis needed? Does your analysis rest on any key assumptions? What are tangible next steps you can take or recommend to your team?]