For this assignment you will construct a five forces analysis based on the Beyond Meat case, which is part of the Harvard Business Press packet purchased for this course. You will then use your analysis to support or oppose a hypothetical opportunity for Beyond Meat to acquire a chain of meat retailers.

Five Forces Analysis: Based solely on case information, complete a five force analysis for the Plant-Based Meat (PBM) segment of the Meat Industry. Please note the segment delineation; the "focal industry" is the PBM meat segment, not the meat industry. Determine if each competitive force is strong, moderate, or weak. Explain your determination by analyzing relevant industry traits.

For this section of the assignment, limit your response to 800 words.

Recommendation: For the second part of the assignment, consider the following hypothetical opportunity:

Beyond Meat has the opportunity to buy a chain of eighteen butcher shops and rebrand them as "Beyond Meat Harvest Shops." Much like how Apple and Cartier own retails stores, Beyond Meat's integration into retailing would allow them to control the sales experience, build brand awareness, and educate consumers about the value of Beyond Meat products.

Explain if this acquisition opportunity is supported or opposed by your group's five forces analysis. [How to answer: Identify the competitive force addressed by the acquisition and explain how the acquisition does or does not mitigate a strong competitive force.]

For this section of the assignment, limit your response to 200 words.