Question: For this assignment you will create a one-page SWOT analysis in Microsoft Word on Pizza Hut after watching the CNBC video below and then write
For this assignment you will create a one-page SWOT analysis in Microsoft Word on Pizza Hut after watching the CNBC video below and then write two PR objectives for Pizza Hut to address items you found in your analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Preparing a SWOT analysis is an important part of creating a Public Relations Plan. How to create a SWOT is covered in Chapter 3 of your textbook and in the videos in this week's module. The grading rubric for this assignment is attached below 1.) List two examples in each category of Pizza Hut's Strengths, Weaknesses, Opportunities and Threats. You should find at least two items to place under each heading. Remember strengths and weaknesses are internal and threats and opportunities are external. List your answers under the heading of Strengths, Weaknesses, Opportunities and Threats. 2.) Next, write two Public Relations objectives you would suggest Pizza Hut develop to address areas you noted in the SWOT. For instance, the objectives might be designed to enhance a strength or to correct a weakness. Your suggested objectives should help improve the brand from a PR perspective. Remember, objectives are specific, measurable and include a deadline. Explain why you suggested the objectives.
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