For this assignment, you will develop a Discussion Guide that is organized, well-written, and thoughtful. It should be no less than 2.5 pages and no more than 4 pages in length.

Your Discussion Guide should include the following:

• Identify a real-world market research problem that can be solved qualitatively.
• Identify your research objectives.
• Identify the appropriate methodology (e.g. focus group, in-depth interview, online, etc.).
• Identify screening specifications (demographics, purchase behavior, profile, etc.) of respondents.