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  For this assignment, you will envision you doing a project with a few of your classmates. Your classmates and you came up with a business idea to do a daycare pick-up service. The service will take kids safely from school to after-school activities or daycare. You are over the marketing segment of the business plan that will be presented. In the marketing element, you must find out research and analysis, in giving more context means figure the target market (customers) identified, market size and trends, competition, and estimated market share. This will also include the marketing plan meaning showcasing the marketing strategy – sales and distribution, pricing, and advertising/promotions. Some more facts about our company it’s going to be called Road Runners. The company’s colors are orange, royal blue, and white. Road Runners has the reputation of being safe, reliable, trustworthy, secure, and cost-efficient. The location the business is primarily trying to gain business from is Hattiesburg, MS, in the United States of America. The average cost per kid is $10, the average cost of kids per daycare is $20, and the average number of weeks would provide the service is 28, which is 6.4 months, if we also extended our services to 10 community centers the total would sum up to be $56,000.00 (which is all estimated cost and numbers). Things to note is that the marketing segment convinces investors that sales projections and competition can be met. It shows how to use and disclose market studies and identifies the target market, market position, and market share. The marketing segment showcases the evaluation of all competition and specifically covers why and how you will be better than your competitors. It also demonstrates the pricing strategy. Your price must penetrate and maintain a market share to produce profits; thus, the lowest price is not necessarily the best price. It should identify all market sources and assistance used for this segment. Also, the marketing segment in the business plan identifies your advertising plans with cost estimates to validate the proposed strategy. Has to be 4 pages long, let me know if you have any other questions.