For this assignment you will go and select a commercial and then evaluate that commercial based on the criteria below. How does your commercial address these items? Your evaluation must be a minimum of 500 words.

AUTHENTIC- Viewers will not only forgive, but they will also frequently reward ahomemade feel in online video because the content appears more believable. ENTERTAINING- Put simply, people enjoy fun content. If a video is viewed millions oftimes because it is funny, the brand will be carried along for the ride even if it is mentioned very briefly. INTIMATE A video that tells a story, perhaps focusing around one person and showing how others react, is more appealing because it creates a connection with the viewer. OFFBEATAND UNUSUAL - Offbeat and unusual tend to work together. A video needs to be distinct and memorable to stand out among the millions uploaded regularly.Videos that challenge a taboo or that seem otherwise strange and unlikely can be highly .popular. Why or why not do you feel that this is a good marketing tool? Was there cross-promotion in the video, links to Facebook, Twitter, Instagram or a website? Was this commercial successful in promoting the product, why or why not? Please include the link to the video in your analysis and post it to the forum in the course