Question: : For this assignment you will need to come up with a marketing strategy to promote Shorter University Athletics. You have the support from each

: For this assignment you will need to come up with a marketing strategy to promote Shorter University Athletics. You have the support from each coaching staff to run 1-2 events on game days for each season and the backing of the President and Athletic Director. Your funds are limited, so you may need to get creative with your marketing strategy. Your goal is to not only raise awareness and ticket sales of SU Athletics, but also to create a lasting reputation that SU is a part of Rome and the counties surrounding it. Areas to consider and address: 1. How can I create excitement surrounding SU Athletics? 2. Is my plan solely external or can some things be done internally that aid my goal? 3. Who is my target audience? Is there only one I should focus on? 4. What reputation do I want SU to gain from my marketing strategy? 5. What tactics and strategies will best help me make SU more visual and a topic of conversation throughout my target audience? 6. What trouble areas do you expect when promoting SU Athletics?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Nike Knight the king case study : Q1. Evaluate Knights decisions in the early days of Nike (good and bad). a. Evaluate his career and business decisions. Q2. Jeff Johnson was a crucial early employee...

Question 3 (a) Compute the 2014 inventory turnover ratio and the days in inventory ratio. Note: what Groupon calls finished goods inventory is really merchandise inventory. Further, these...

I am working on my group project for the class teaching by prof. Karen Kukla. My group chose the business EduXperience . There are 3 part of the project: and I need help for question 2. Description...

HELP ME FINISH MY EA PROJECT! Im not sure if I covered everything since the assignment was updated. ASSIGNMENT: You are the new chief architect for WOU. You will use the EA3 framework and methodology...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Help with case study questions! I just need a different perspective then mine :) The Scenario: You are a leading consultant for Raise Your Game, Inc., a respected sport management consulting team...

1. How can a manager or business owner improve employee morale? How is your employee morale at your job? 2. As a manager, how can you develop an effective ethics program? CASE 9 The NCAA Has Many...

1. Using a binomial interest rate tree, fill out the table below. (100 points) The first four columns are inputs. P0.5 is the price of a six-month zero-coupon bond. P1 and CR1 are, respectively, the...

In which countries does taxation tend to have a major influence on published company accounts? Discuss how this influence takes effect and what the position is regarding the treatment of taxation in...

View Policies . 1 2 Current Attempt in Progress A positive net present value means that the project's rate of return exceeds the required rate of return. project's rate of return is less than the...

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...