For this assignment, you will provide a $68$ slide presentation for the executive team. The presentation will include the situational analysis, problem, alternatives, and marketing strategy recommendation. Follow the instructions below as you conduct your analysis. Include content from Part $1$ Week $2$ as it applies.

Situational Analysis

Conducting a Pest Analysis and SWOT analysis will assist you in identifying internal and external problems and solutions.

Discuss the external environment through the compilation of a PEST $($political$,$ economic, sociocultural, and technology$)$ analysis.

Discuss the internal and external environment by compiling a SWOT $($strengths$,$ weaknesses, opportunities, and threats$)$ analysis.