Question: For this assignment you will provide a personal example of a recent service-related experience and measure it according to each of these two techniques (
For this assignment you will provide a personal example of a recent service-related experience and measure it according to each of these two techniques (SERVQUAL and ServiceScape), making sure to do each of the following:
Briefly describe the service you experienced.
SERVQUAL. Provide a description of each of the five dimensions, including tangibles, reliable, responsiveness, assurance, and empathy, and how these applied to your service encounter.
Provide two (2) suggestions for improving the ServiceScape environment where that service was performed or delivered.
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