Question: For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed

For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies.

Here is your scenario:

You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores.

  • Create a formal strategy statement and execution plan for the following company objectives:

  • Expand your company customer base from just the East Coast to the rest of the United States.
  • Lower manufacturing production costs/overhead

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