For this assignment, you will select a brand from the provided list and analyze its current digital marketing strategy. Begin by selecting a brand, doing your analysis, and then answering the questions in the critical elements below:

Starbucks

Microsoft

TED Talks

Doritos

Burberry

Nike

Oreos

Denny$$s

Pampers

Netflix

Dove

Honest Tea

ADT

Taco Bell

Beats by Dre

Reese$$s

Krylon Spray Paint

MasterCard

Prudential

Target

IKEA

Lego

Harley$-$Davidson

Specifically, the following critical elements from Final Project I must be addressed:

The Brand$$s Use of Digital Marketing: In this section, you will examine the current marketing strategies used by the brand you selected.

Describe the strategy the brand is using to position itself in digital media $($social$,$ mobile, and online$).$ Support your description with examples.

Describe how the brand$$s digital media strategy relates to its overall marketing campaign seen in print, television, and online. Support your description with examples.

Examine whether the digital marketing activity aligns with the organization$$s overall brand. Support your response with examples.