For this assignment, you will work to develop a social media marketing strategy for an actual business. You are hired in the role of a digital marketing agency and are selling in this pitch to a new potential client. You may select one of the following as a potential client: Invisalign Your objective is to analyze the client's current social media marketing footprint and strategy (i.e. content, social media platforms, digital channels, metrics like engagement and reach/followers as well as their competition, and propose a simple campaign, social strategy and content plan. Here you will get a chance to apply the skills covered throughout the social media learning outcomes (in class and on Hootsuite and added Moodle resources). You will need to identify marketing goals, assess the clients current social media marketing strategy, and offer actionable recommendations for the business. This is the opportunity for you to work on real-world projects with actual companies. With this project, you will have the chance to practice the core job skills top employers demand when hiring digital marketing professionals. You can also share this project with employers as part of your portfolio. Project To complete this task, here is an outline of the process you can follow : Conduct an audit of the client's and 2 competitors social media presence across all social channels including assessment of the effectiveness and engagement of current channel(s) based on what you can observe, and content through a SWOT assessment. 1. A PowerPoint presentation with notes in the lower section to support your slides and offer some added detail. Executive Summary Client and Competitive SWOT