For This Assignment

You will write a report, and it will be divided into two parts:

Part 1

Write A Report With the Following Guidelines

• 3-5 report of their company and its strategic situation.
• The report will be in APA format,
• use a minimum of 3 credible sources (each source must be cited in-text within the paper as well as listed at the end).
• neither a cover sheet nor an abstract is required. A great source of information on this report, in addition to the information below, is the class textbook and pages 528-533 (Rothaermel, 4th ed.) which provides tips on doing case analysis.

Additionally, write the report with the following headers:

• Company Name and Industry:
• Mission statement: (direct quote expected)
• Vision statement: (if available and as direct quote)
• Basic facts: Year of founding, annual revenues, number of employees, major products and/or services
• Company Background: this portion will be the beginning of the company's narrative, as told in the student's own words. Quotes may be sparingly used, paraphrasing should be the norm. The background should go back at least 5 -10 years, but be aware longer time frames may be relevant. especially for long-standing, "brick and mortar" businesses (WalMart, Target, IBM, etc.).

Part 2

Your Report Should Also Include:

• A Qualitative Analysis (see page 529 of Rothaermel, 4th ed): Students should include in the narrative any relevant PESTEL external factors that appear in the research as impacting the company as well as internal competencies under VRIO framework and make note of them for the reader. One short case study showing the use of VRIO analysis is in Chapter 4 of the text, detailing the rise and fall of Groupon.
• Business and corporate-level strategies. For more specifics, see items 1,2, and 3 on page 529.

• Major Strategic Issues and Challenges: This is the second part of the narrative that zeroes in on struggles for the company and its leadership. Issues could come from PESTEL-related factors or ones internal to the company (alleged corruption, sexual harassment scandals, lack of innovation, etc.).