33.Which of the following factors should be considered when setting the advertising budget?

Select one:

a. All the choices are correct

b. market needs

c. media feedback

d. product features

e. stage in the product life cycle

34.Which of the following is NOT a key question that marketers are asking in relation to using Twitter for advertising? 

 Select one:

a. How frequently should the messages be sent?

 b. What message should be sent via Twitter?

c. Who should we use as a marketing influencer?

d. Why would someone be motivated to receive our Twitter feed?

 e. Is the consumer-generated content on our Twitter feed be something that we need to monitor?35.

 Who is required to pay when a person retweets, replies, favourites, or clicks on a brand's promoted tweet? 

  Select one:

a. the consumer

b. the advertiser

c. both the advertiser and the consumer

d. there is no cost to do these

e. Twitter

36.A marketing philosophy based on the notion that a service organization must focus on its employees before successful programs can be directed at customers is called: 

Select one:

a. service integration

b.  personnel marketing 

c.  internal marketing 

d.    employee development 

e.   Employee motivation

37.Data Base Marketing is expected to change the marketing industry by

Select one:

a. increasing costs

b. increasing mass marketing

c. providing less information on brands

d. limiting customer loyalty

e. increasing mass retailing

38.What do point-of-purchase promotions work best for?

Select one:

a. speciality goods

b. high-involvement products

c. impulse buys

d. 

expensive products such as perfume and jewellery

e. complex products that require technical knowledge to operate

39.My product is leather wallets, which are purchased at any time of the year, but more often at Christmas and on Father's Day. Given a limited budget, which strategy would likely be the most effective if I wanted to try to stimulate trial and/or sales? 

Select one:

a. pulsing

b. continuous

c. intermittent

d. share

e. flighting

40.When two Burger King restaurants have a disagreement over who should be able to sell in quantity at a discount to local athletic teams, they are in a ________ conflict.

Select one:

a.   vertical

  b. problematic

c. horizontal

d. generalized

e. contractual