for this assignment, you'll be required to develop a concept for your very own start-up business. Your submission must include a high level synopsis (or summary) of your business idea, the unmet need it meets or problem it solves, as well as some thoughts around your proposed business model; in other words, how your business will generate money. Think of this as the formative stages of a future business plan.

Your submission (brief, no more than 1-page) must also include a very basic marketing plan (remember the 4 P's), human resource requirements (how many people do you need and what will they do) and a description of where you will get your start-up capital from (if required).