For this case analysis, you should prepare a written analysis of approximately 4 pages that uses the textbook and other credible sources for background information on the company as appropriate (e.g., Wikipedia sources, but never Wikipedia; Hoover reports - Troy Library Guides for Business https://troy.libguides.com/companyLinks to an external site.). Again, do not rely on online solutions for the case. To do so will cause a grading penalty to be assessed. Your paper should have 1" margins, be double spaced, and use APA formats for in text citations references page Your case analysis must minimally address the following points / issues / questions, reported in your case analysis organized around the four sections identified in the grading rubric: 1. Perform a Situation Analysis General Environmental analysis - all seven segments Industry environment analysis Competitor analysis Internal analysis 2. Based on #1 above, identify and summarize the industry's Environmental Opportunities and Threats and company's Strengths and Weaknesses (SWOT Analysis). 3. Perform an external environment analysis of the grocery/food retail industry. Construct a summary of the company's opportunities and threats. 4. Conduct a competitive comparison between Publix and its biggest competitors in the U.S. What are the strategic implications of this analysis? 5. Describe its Vision and Mission statements. Improve them if you believe they need clarification. 6. Using the results of your analysis, assess Publix's strategic objectives and five-year strategic plan. Present a Balanced Scorecard appendix to help identify and improve internal business functions and provide a metric to measure their resulting external outcomes. 7. Does the analysis reveal any flaws in the company's direction? Make recommendations to strengthen the company's strategy and to improve its chances of achieving success.