For this chapter there is one question. Please use this template to write your answer. Format your question in bold face font, and your answer in regular face font for full credit.

Discuss your answer so that you clearly demonstrate your understanding of the chapter.

$1.$ Is advertising more of an art than a science, or a combination of both? Do you think scientific testing methods are able to convey the true impact and effectiveness of advertising?

Select three concepts in the chapter that were of interest, or new information to you that support your stance.