For this DB$,$ let's focus on 'Measure' and specifically on the entrepreneurial approach of systematically measuring and visualizing innovation. With any innovation, rather than measuring whether you are on time$/$under budget $($that will come soon enough!$),$ entrepreneurs look toward reducing risk and uncertainty around a new idea.

For each idea, consider tracking KPIs $($Key Performance Indicators$)$ that become your set of metrics:

risk$/$uncertainty

expected profitability

learning velocity$/$time spent

cost

Using Osterwalder et al$.\text{'}$s four rules of testing $($pg $83),$ and thinking back to last week's article featured in DB $2($on Wonder$),$ which critical hypotheses should Lore identify and prioritize that underlie his business idea? Let pp$.80-81$ serve as a frame to classify hypotheses within one of four quadrants: desirability, feasibility, viability, adaptability.

Considering we have only the article to go on$,$ you may need to outline several assumptions!