For this discussion, please read the attached article on "Blue Ocean Strategy". The idea of a blue ocean strategy is now a classic in the field. It led to a bestseller book, which has its own Wikipedia entry as well.

Write a $500$ word post with an original title where you identify any four elements that characterize the blue ocean approach. Also give me one good example of a firm that used the blue ocean strategy.

You can also critique the idea, or use$/$evaluate examples from the current business environment.

As always, responses to teammates will be most valued.