For this Ethical Questions and Promotion Assignment, you will respond to the following research questions. Here is the methodology to follow when addressing each Research Question (RQ): Theory > Research > Analysis/Discussion RQ 1. How would you explain a negative externality (social costs) associated with the use of sexually suggestive material in advertising? NOTE: first discuss the theory of negative externalities. RQ 2. Suppose an advertisement includes material that is considered a bit over the top (by most parents of young children) and it includes sexual innuendoes, scantly clothed men/women etc. Many academics and companies are convinced that this type of content helps sell more products. What responsibility does the advertiser have for any effect on indirect targets, such as children? RQ 3. How can advertisers protect themselves from this problem? • Acceptable four citation and sources are Scholarly Resources (regardless of the date of publication), Popular Sources, Professional Trade Sources and Books/Book Chapters.