For this exercise, you will first select two firms. Pick 1 traditional economy company (automobiles, oil and energy, transportation, etc.) and 1 new economy company (social networking, digital media, computers personal devices, etc). During your research, aim to construct an understanding of the organizational culture at both companies.

1. How much of each company's revenue and profit is generated internationally? Domestically? How is the company structured to manage its markets, production, and supply chains?
2. Describe the code of ethics policies for each company? How are they similar? How are they different? Has either company faltered in maintaining corporate or social responsibility?
3. Has either of the organization's product/service mix changed in the past five years? Why or why not? Using the SWOT technique, describe the organization's current market position?
4. Describe the organizational culture at each company and assess organizational performance. How effective are the firms? (Describe what basis you use to determine effectiveness.)
5. Would you want to work for either of these firms? Why? Why not?