1. For this exercise, you will read some background information concerning a specified business and then answer several questions. This case involves a new retail store outlet and you are tasked with determining if they identified an appropriate target market and did they position their product effectively.

   This should be written up in paragraph form (do not give me a bulleted list of answers). where each paragraph addresses one of the questions. Your response should be no longer than 2 double-spaced pages.

   McDonalds-Sponsorships.pdf