- For this experiment: - (a) Open up your refrigerator or cupboard and retrieve an item that has "low-fat", "low-calorie", or other health claims - (b) Find another similar item in your refrigerator or cupboard that does not have any health claims (for example, compare peanut butter with and without health claim.) If you cannot find a comparison, do this as a "thought experiment" at the grocery store. - (c) Remember which item of which you have more (more items with health claim or more without?) - (d) Read - Answer the following questions in your write-up (specific instructions for formatting were included previously in the syllabus): Describe exactly what you did for the experiment. What were the results? How would the article you read explain the results you found? How does this apply to Consumer Behavior