Question: For this exporting situation, decide whether the company should sell the same product (standardize) as in countries or adapt the product (customize) to local tastes,

For this exporting situation, decide whether the company should sell the same product (standardize) as in countries or adapt the product (customize) to local tastes, customs, and culture. Explain your reason-(SITUATION: EXPORTING WORLD CUP CHAMPIONSHIP SHIRTS AND HATS)

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