For this journal, you will outline the process for proposing a communication strategy that fosters change and innovation in an organization.

Address the following questions when outlining the process:

Explain the context in which an issue occurs within an organization.

Develop a solution that will solve the organizational issue and meet the needs of the people involved. Consider how social media can be leveraged to improve organizational public relations.

Include a potential audience analysis. Use Neal$$s $(2020)$ communications questions, which are listed below.

What am I trying to achieve?

How will my audience react to what I am trying to achieve?

Will my message be resisted?

What do I know about my audience that will help me tailor my message?

Identify a channel to gain feedback.