For this notebook assignment, please share your notes to respond to the following questions:

How does Porter define competition? What are the five forces in Porter's $5-$Force model? Describe each and how they affect the profitability of the firm.

What is an SBU? How should it be designed and its objectives be defined relative to the overall business?

Which of the four business Miles and Snow strategies should you avoid at all costs and why? Of the remaining strategies, how would you determine the most appropriate for an SBU or firm $($i$.$e$.,$ what conditions$)?$

What are the implications of this business strategy for each of the $4$ Ps in the strategic marketing program you would develop for your division?

Given: You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division uses the corporation's excess manufacturing capacity to produce generic prescription drugs whose patents have expired and can thus be manufactured by any company that wishes to produce them. Your division is a low$-$cost defender that maintains its position in the generic drug market by holding down costs and selling generic products to distributors and pharmacies at very low prices.

The full list of MRKT $499$ Notebook questions for each weekly module can be found here: MRKT $499$ Notebook. darr