Question: For this project assignment, you will use historical retail sales information to determine if there is a clear relationship between mobile technology, sales, and customer
For this project assignment, you will use historical retail sales information to determine if there is a clear relationship between mobile technology, sales, and customer satisfaction. You will identify in the data set, specific variables that underscore a correlation. Why is this important? Because you need to understand what specific variables in your data set are related and to what degree.
In other words, you need to understand the drivers behind changes in revenue and customer satisfaction. You will use the Gimballs dataset and the associated research files to determine the relationship between variables.
Your task will be to build a data model using Tableau and your source data. Determine the relationship between mobile technology and retail. Create plots with two or more variables and demonstrate if there is correlation between them. Export your plots from Tableau and include them in your submission.
Columns:
Customer ID
Customer Mobile Number
Gimball's Reward Customer
Can send customer SMS
Can send customer emails?
Online Purchase within last days?
Total Purchase Amount This month
Data
G No No Yes No
G Yes No Yes Yes
G Yes No Yes Yes
G No No Yes No
G No No Yes Yes
G No No Yes Yes
G Yes No Yes Yes
G No No Yes No
G Yes No Yes No
G No No Yes Yes
G Yes No Yes No
G Yes No Yes No
G Yes No Yes No
G No No Yes No
G No No Yes No
G Yes No Yes Yes
G Yes No Yes No
G Yes No Yes No
G Yes No Yes No
G Yes No Yes No
G Yes No Yes No
G No No Yes No
G No No Yes No
G No No Yes No
G Yes No Yes No
G Yes No Yes No
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