For this project, present a comprehensive marketing plan.

Your report should be about the following:

Imagine your team is recruited by one of the following companies: Zara, H&M, Tommy Hilfiger,Banana Republic.

Your client wants your team to carry out a thorough study of the market for Ontario, to determine what is best strategy for them.

Your group needs to select one of the abovementioned brands and write a marketing plan.

You need to cover the following areas:

o Introduction to the brand and its market (Canada/Ontario)

o Current marketing mix (4 Ps)

o A Brief Environmental Analysis (Your group does not have to cover the whole spectrum of MACRO and Micro-level Analysis; just a brief description of the current environment and current trends and issues would suffice).

o Current Segmentation, Targeting, and Positioning

o Current Promotional Mix strategy (Explain how that brand uses Advertising, Promotion, Public Relations, and Direct Marketing)

o Recommendations:

Segmentation, Targeting and Positioning

Recommended new promotional strategies (your proposed ads, promotions, public relations, or direct marketing).

o Conclusion