For this question, you may use a product $($good$,$ service or idea$)$ of your choice and you are to answer the following about factors that might affect its promotional mix:

Define each stage of the Product Life Cycle. Generally speaking, what would your promotional mix look like at each stage of the Product Life Cycle?

What type of buying decision $($routine$,$ etc.$)$ normally occurs for this product? How does this affect the promotional mix?