For this research, you will be performing an in-depth analysis of a company that you will create. You can create any company as long as there is enough information including managerial decisions, financial status, human resources practices, resources, and strategies.

These are some of the issues and questions that need to be responded in the report:

• History of the company.

• Why did you choose such company?

• What is the organizational culture?

• How much money do you need to start the company? Where would you get the funding?

• Why job positions would you need?

• Who are your main customers?

• Locations where the company operates and primary products and/or services.

• Which competitive advantage strategy do you believe the company is implementing: I/O view, Resource-based, or Guerrilla view.

• Present a SWOT Analysis of the company. This include distinctive organization capabilities.

• Who are the main competitors of the company and which advantages they have over you?

• Which strategy the company implements: cost leadership, differentiation, focus, or stuck in the middle.

• Which is the major factor that you believe can ruin your business?