For this study, you will spend some time searching for a potential global startup idea. Any business
Question:
For this study, you will spend some time searching for a potential global startup idea.
Any business category or industry sector is acceptable.
You will describe the opportunity and develop a strategy and plan for feasibility analysis for the business in a short document.
As with a real-world business assignment, it is your job to deliver a concise and professionally formatted document. I will not tell you what font, spacing, margins or such to use.
Assume I’m a busy investor. Tell me what is important and avoid fluff and unnecessary buzzwords.
Things you must address (but not limited to):
Market Definition and Attractiveness:
Who are your customers?
Why is the market attractive?
Competitive Landscape:
Who are the competitors (direct and substitutes)
Basic Strategy:
What competitive advantages can you obtain and how?
Are they sustainable?
Value Chain:
Where do you fit in the industry value chain and why?
Feasibility and Validation:
What steps will you take to analyze the feasibility of this market and validate?
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young