For this study, you will spend some time searching for a potential global startup idea.

Any business category or industry sector is acceptable.

You will describe the opportunity and develop a strategy and plan for feasibility analysis for the business in a short document.

As with a real-world business assignment, it is your job to deliver a concise and professionally formatted document. I will not tell you what font, spacing, margins or such to use.

Assume I’m a busy investor. Tell me what is important and avoid fluff and unnecessary buzzwords.

Things you must address (but not limited to):

Market Definition and Attractiveness:

Who are your customers?

Why is the market attractive?

Competitive Landscape:

Who are the competitors (direct and substitutes)

Basic Strategy:

What competitive advantages can you obtain and how?

Are they sustainable?

Value Chain:

Where do you fit in the industry value chain and why?

Feasibility and Validation:

What steps will you take to analyze the feasibility of this market and validate?