For this task, you must assume the role of a Marketing Manager for a Hospitality company of

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Question:

For this task, you must assume the role of a Marketing Manager for a Hospitality company of your choice. A short five-minute presentation, in a boardroom setting, to the CEO of that company. The presentation will focus on setting out the future marketing plans for launching or relaunching an existing product or service. You, the marketing manager, must explain and pitch to the CEO the new advertising strategy of your selected product with clear evidence from theoretical application to support your justifications. The chosen company is The Ritz-Carlton: Luxury Hotels & Resorts and the product/service is to get the hotel deeper into augmented reality (for example: by scanning the QR code the consumer will have access to find their room, a tutorial inside the room in case they don't know how to use some products or where are that products, access on the menu for each day and how it's looking, and the touristic attractions that are around by using the phone it can give you information about what you see, it can also help people with disabilities). For this task critically evaluate the 5 stages of the Consumer Behaviour Model (Buying Decision Process) by Engel, Blackwell, and Kollat (1968),

What original problem did the selected product solve?

What other future problems can the product also solve from a consumer behaviour perspective?