For this week, you need to develop and submit the answers to the following questions related to the "Saxonville Sausage Company" Case Study attached.Discussion:

What was Anne Banks main research objective?

Could you identify the Marketing Research Process steps in what she designed?

What type of research did she use: qualitative $($focus groups$)$ or quantitative $($questionnaires$)?$

Do you consider that she used a good marketing research approach?

Based on the information provided by the case, what positioning would you select if you were the marketer in charge of the product launch? Explain?