For this week you will assemble your work from prior weeks along with the new content from this week to create your final plan. New content created this week includes:

• TheExecutive Summary
• Social,Ethical, and Legal Issues
• Process tocontrol and monitor market performance

COMPANY: COCA COLA CARBONATED BEVERAGE

Formulate a MAXIMUM 350-word executive summary including at a minimum the following elements to include in your marketing plan:

• Required executive summary elements:
• Strategic Objectives
• Products or Services
• Optional executive summary elements:
• Resources Needed
• Projected Outcomes

The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assess in a MAXIMUM of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Develop a process to monitor and control marketing performance. This process could be a flowchart, but a flowchart is not required (flowcharts do not count towards your word count requirement). The process should include specific metrics, target values and timeframes.