For this week's assignment, please answer all Discussion Questions below and upload them as MS Word document here. (please try not just to copy the book when answering questions).

7.1 What is a product? How do consumer products differ from industrial products? (AACSB: Written and Oral Communication: Reflective Thinking)

7.2 Name and briefly describe the important decisions in developing and marketing individual products and ser-vices. (AACSB: Written and Oral Communication)

7.3 What is a brand? How does branding help both buyers and sellers? (AACSB: Written and Oral Communication)

7.4 What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line. (AACSB: Written and Oral Communication)

7.5 What is a product mix? Name and describe the four important dimensions of a product mix. (AACSB: Written and Oral Communication)

7.6 Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor's office differ from those offered by a bank? (AACSB: Written and Oral Communication: Reflective Thinking)