For this week's discussion question we are going to look at the Metabical Case Study and discuss who you believe is the best segment (overweight, obese, morbidly obese) we should focus on. Then within that segment, who should we target (males, females, education levels, income levels, psychographics, etc. Then consider who this should be positioned. What do we want our target customers do think when they hear the messaging of the value proposition for Metabical.