For this week's prep. assignment, we will be looking at customer loyalty. Please read this brief online article and then write a paragraph answering the following questions. (Although the article was written in 2018, I think the points in it still hold true.)

1. Think of a business that you are loyal to (i.e. one you would recommend to your friends). Choose one of the seven trends mentioned in the article and explain how the business has used that trend to help create your loyalty. If the business hasn't used any of the trends, explain WHY you are loyal to that company.

2. Are you "emotionally loyal" to any company? Is this type of loyalty similar or different to the reasons you are loyal to the company in question #1? Explain your answer.

1. Omnichannel and multichannel programs are replacing traditional programs More and more brands are adopting omnichannel-based loyalty programs, which are proving to be very effective. loyalty connects customers to a brand across all touch points seamlessly and provides members with the opportunity to be rewarded for spend and engagement across all channels. Furthermore, omnichannel data capture helps brands drive personalized communications and better customer experiences. Beauty giant Tarte's recently launched "tarte