For Toyota company to prepare a Global profile of the company explaining what business they are in,

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Question:

For Toyota company to prepare a Global profile of the company explaining what business they are in, Toyota's mission vision statement aims and objectives and the position of Toyota in key markets like the UK and China against their competitors.

Assess the attractiveness for Toyota in both UK and China and the Entry Strategy in both UK and China discussing both similarities and differences in approach in both countries. The evaluation requires the application of the attractiveness of the UK and China with a competitive strength matrix in both countries to Toyota.