For Week $2,$ I expect complete answers to the below questions, please be thorough to receive all points. Also, don't forget to add a substantive comment to one of you peers post. Thanks!

How did the researchers use ethnographic research $($the process they call sensemaking: reframing the problem$>$collecting the data$-$looking for patterns$>$offering key insights$)$ to address the problems of Lego OR Cotoplast? Give examples of the step$-$by$-$step research and analysis methods. $(2$ pt$)$

a$.$

What kinds of things do these ethnographic methods tell us that surveys or big data might not? Why? $(2pt)$

a$.$

What anthropological concepts used in business anthropology studies are highlighted in these articles, employed in research? What about Cultural relativism? Holism? Addressing ethnocentrism? Naive realism? How? Find an example of two of these concepts demonstrated in a business case study from the lecture or in the readings and explain how they represent the concept $(4pt)$

Do you feel that there are ethical concerns related to this type of research? Why and what kinds? $(2$pt$)$