Question: For years, many people thought plastic wrap was almost impossible to use and refused to buy the product. The manufacturer of Saran plastic wrap has

For years, many people thought plastic wrap was almost impossible to use and refused to buy the product. The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap. What has this manufacturer engaged in

?

diversification

product mix expansion

repositioning

product line expansion

For years, many people thought plastic wrap was

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