Question: For your assignment, reflect on everything you have learned and experienced relative to laptops, even if you have never owned one before. Find a laptop
For your assignment, reflect on everything you have learned and experienced relative to laptops, even if you have never owned one before. Find a laptop advertisement there are gazillions of them on the Internet and do the following: Cut and paste that ad to a Word doc save it as an image or picture if that helps What aspect of consumer behavior might this laptop ad address? What type of positioning is used? What kinds of claims are being made, and how believable are the claims? If there is more than one laptop model in the ad reflect on the ad and identify what messaging is going on Is it price, availability, style, quality, weight, etc. that is being touted? How would YOU change the ad to be more effective? Think like a business manager, not like a consumer, when doing your evaluations. Show me you can put Babins information to good use. Have fun!
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