For your final project, you will submit a narrated Marketing Research Proposal addressing a problem at a company or product of your choosing. Your proposal will include insights from everything covered in the course so far, such as your understanding of the internal and external factors influencing customer behaviors and marketing strategies used at each stage of the customer decision process.

A Marketing Research Proposal begins with clearly identifying a problem faced by a company as a whole or with or a specific product. A Marketing Proposal does not answer the business problem but instead explains what could be influencing the problem, what information you need to understand the problem better, and how you plan to obtain the information