For your first assignment, you will write a report focusing on the customer lifetime value for a company in a market or industry of your choosing. While this could be a real organization such as Starbucks or Apple, you are also free to use an imaginary small business to which you could apply this week$$s concepts.

Once you select your company, write a report on how your company manages its approach to customers. In your report, ensure to address the following:

How does the company build its customer focus?

What steps does the company take in terms of achieving customer satisfaction?

Does the company follow a strategy for maintaining customer lifetime value and loyalty? If so$,$ how? If not, what might be the possible repercussions of this for the company?

What marketing metrics does the company employ to measure customer lifetime value and customer satisfaction? How are these implemented?

How does the company manage its marketing profitability?