For your first assignment, your professor provides a case study about one of his former customers, a small outdoor sporting goods retailer in the New England area. The company's promoters have been under pressure to sell their stake to a bigger chain. The rival has a wider range of products and more stores, but your professor's former client has a stronger online presence. Which of the following are the most useful ways in which the promoters could use data analytics to decide whether to sell or to continue to compete? Select all that apply. A. Look at past data about other such deals in the New England area to determine the chance of surviving B. Gain insight into the comparative historical and projected spending behavior of their loyal customers and those of their rivals C. Predict the average annual revenue and operational costs for the next three years of their physical and online stores versus those of the rival D. Analyze the historical data on how sporting goods companies have grown their profits or lost income due to changes in ownership E. Examine the cost-benefit trade-off of merging with another rival