Question: For your second Film Analysis, the focus will be on a segment from the documentary WE THE PEOPLE ( Market Basket ) .

For your second Film Analysis, the focus will be on a segment from the documentary "WE THE PEOPLE (Market Basket)." This documentary captures the remarkable six-week boycott of the Market Basket supermarket chain in Massachusetts during 2014. The catalyst for this movement was the removal of the beloved CEO, Arthur T. Demoulas, by his cousin and majority shareholder, Arthur S. This upheaval prompted 25,000 employees and millions of loyal customers to unite in boycotting all 71 stores, resulting in a profound transformation of the billion-dollar corporation.
Introduction:
In this analysis, the central organizational issue is the transformative impact of leadership dynamics on Market Basket's organizational culture and employee loyalty. The primary question revolves around understanding how the change in leadership influenced the course of events, employee morale, and customer loyalty.
Relevant Course Theories and Concepts:
To comprehensively analyze this issue, the discussion will be divided into two major sections. First, we will explore course theories and concepts, excluding frames, to delve into the impact of leadership transitions on organizational behavior and culture. Second, we will apply Bolman and Deal's four frames (structural, human resources, political, symbolic) for a nuanced perspective on the organizational issue.
Roadmap:
The analysis will commence by revisiting the main issue and introducing associated course theories and concepts. The subsequent sections will unfold in a two-part analysis: one dedicated to course theories and concepts, and the other to framing discussions. The chosen frame(s) will be introduced in the Course of Action, which serves as the conclusion.
Analysis:
Course Theories and Concepts Discussion:
The main issue will be restated before delving into associated course theories and concepts.
Key theories and concepts will be introduced, defined, and applied to the film, supported by specific examples for clarity and relevance.
Framing Discussion:
The concept of frames will be introduced, defining their purpose.
Two frames from Bolman and Deal's analysis will be discussed, illustrating their manifestation in the film with specific examples.
Course of Action:
The chosen frame(s) will be introduced, with clarity on whether it is framing or re-framing.
The rationale behind the choice will be supported by film examples, aligning with the analysis.
In conclusion, this analysis aims to uncover the intricate dynamics of leadership within Market Basket, utilizing course theories, concepts, and framing analysis to propose a well-informed Course of Action.

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