Question: Forecast campaign performance at an increased ROAS target Adjust conversion values for members of a loyalty program Identify potential causes of fluctuations in campaign performance

Forecast campaign performance at an increased ROAS target
Adjust conversion values for members of a loyalty program
Identify potential causes of fluctuations in campaign performance
Adjust expected conversion rates for an upcoming warehouse sale
Conversion value rules
Seasonality adjustments
Performance Planner
Explanations
Forecast campaign performance at an increased ROAS target Adjust conversion values

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