1. Forecast the number of purchases of Apple Watches for the next 10 years, worldwide, using the Bass model. Make your estimates for the entire Apple Watch family, not for a specific model.
   1. Estimate the total market demand for Apple Watch using the chain ratio method, world wide. Explain how you came up with your estimates
   2. Select two analogous products in the Enginius software to help forecast sales of Apple Watch.
   3. Forecast sales of the Apple watch using historical data over the next 10 years. Use the past sales numbers provided in the table below.
   4. Plot each of your sales predictions. Explain which you believe is most accurate and why.
   5. Based on your preferred prediction, in what year will sales of Apple Watch reach its peak?

Year	Apple Watch Units Sold
2015	6.8 million
2016	12 million
2017	18 million
2018	22.5 million
2019	33 million
2020	40 million

Answer rating: 100% (QA)

The Bass model is a forecasting model that is used to predict the number of future purchases of a pr... View the full answer